快递包装物的消费者回收意愿与影响因素研究

Research on Consumer Intention on Express Package Recycling and Its Influencing Factors

快递包装物的回收利用是目前亟待解决的资源、环境和社会问题,消费者意愿是政策和回收方案设计的基础。在访谈和问卷调查的基础上,综合运用多种统计学方法梳理了消费者意愿的类别,并分别分析了不同行动意愿的影响因素,从回收体系设计、激励对象和方式、推广时间和人群、宣传内容和渠道等方面提出了建议。

Based on interviews and questionnaire surveys, a variety of statistical methods are used to sort out the different intentions of the consumers toward express package recycling. Then the influencing factors of their intentions of action or participation are analyzed. At the end, suggestions are put forward from the aspects of recycling system design, object and method of motivation, time and audience of promotion, content and channels of publicity campaign, etc.