基于感性意象的蒸馏酒容器形态设计

Research on form design of distilled wine bottle based on kansei image

为了在设计中准确地理解和把握用户的感性需求,提出了基于感性意象的产品形态设计方法,通过样本的选取,对感性意象词汇的筛选和确立,建立了感性意象语义与形态特征映射模型,并且引入信息熵对所获取用户意象进行评估,作为感性意象语义量化的约束设计,并以蒸馏酒容器形态设计为例,验证了该方法的可行性,为产品设计前期减少设计试错,激发设计师的创新创意提供了一种新的方法。

To understand the user’s perceptual needs more accurately in design,aproduct form design method based on semantic difference method is proposed.Through the selection and establishment of kansei image vocabulary,the selection of samples and the establishment of kansei image semantic and morphological feature mapping model,information entropy is introduced to obtain the evaluation information entropy of user image.Value,as the constrained design of kansei image semantic quantification,has carried on the innovative design to a wine bottle,preliminarily verified the feasibility of this method,provides the reference for the innovative design of distilled wine bottle,and also provides a new method for reducing trial error of design and stimulating innovative ideas of designers in the early stage of product design.