大数据驱动下的影视文本创作和生产模式变革

Transformation in the creation and production of film and television texts driven by big data

大数据正以其对规律和趋势的分析预测功能,对人们生活和影视内容生产产生日益深刻的影响。数据化思维是贯穿当下影视生产创作的重要思维形态,延承的正是传统数据化思维的基本认知过程。大数据驱动下的互动参与生产模式主要体现在,借助于受众行为数据分析,可以对导演、故事、表演、影像、剪辑和声音等影视元素进行选择,并在此基础上进行生产或再生产。这些将推动影视内容生产在技术和观念上不断变革。

Big data, with its capacity of analyzing and predicting laws and trends, is having increasingly profound impact on people’s lives and the production of film and television content. Data thinking is an important creative thinking form that runs through current film and television production, continuing the basic cognitive process of traditional data thinking. Big data driven production mode with interactive participation is mainly reflected in the identification or selection of such film and television elements as director, story, performance, video, editing, and sound for production or reproduction, with the aid of audience behavior data analysis. These will promote the production of film and television content to constantly change in technology and concepts.