摘要
目前实体博物馆已经很难满足大众对博物馆体验的需求,全媒体化是当下博物馆转型发展的必然选择。我国的数字博物馆普遍存在浏览量低、对外影响力弱等问题。针对这些问题,提出从拓宽传播渠道、完善用户体验设计和树立民族品牌形象三个方面推进我国数字博物馆的发展,使其承担起向大众提供知识服务、传播中华文化的重要角色。
At present, it is difficult for physical museums to meet the needs of the public for museum experience, and all-media is an inevitable choice for the transformation and development of museums. However, there are still problems in digital museums in China, such as low browsing and weak external influence. In view of these, this paper provides improvement strategies for the development of digital museums in China from three aspects: multi-channel of all-media, user experience designing and national brand building, in order that digital museums can assume the important role of providing knowledge services to the public and disseminating Chinese culture.
作者
王琪
WANG Qi(School of Media and Art, Nanjing University of Posts and Telecommunications, Nanjing 210023, China)
出处
《南京邮电大学学报（社会科学版）》
2019年第2期83-90,共8页
Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)
基金
教育部人文社会科学研究青年基金项目"基于三维扫描技术的南朝石刻数字博物馆建立与设计研究"(17YJCZH173)
江苏省社科重点项目"江苏南朝石刻艺术的数字化保护与开发研究"(18YSA002)
江苏省高校哲学社会科学研究基金项目"中国大运河文化品牌的数字化传播策略"(2018SJA0096)
关键词
数字博物馆
全媒体
多元渠道
用户体验
民族品牌
digital museum
all-media
multiple channels
user experience
national brand
