大数据时代下《药品市场营销》课程教学改革的思考与建议

“Pharmaceutical Marketing” Teaching Reform in the Age of Big Data:Thoughts and Suggestions

大数据时代的到来,带来了传统药品市场营销观念与模式的变革浪潮。药品市场营销的各个环节也在发生变化。为了让药品市场营销的课程教学能够跟上行业发展的步伐,提高教学效果,其课程内容及教学模式的改革势在必行。本文就药品市场营销课程各章节的内容变化入手,提供优化课程教学内容及教学模式的思路及建议。

Along with the advent of the age of big data,the wave of changes in traditional pharmaceutical marketing has been brought about.All basic parts of Pharmaceutical marketing are also changing.In order to make the teaching of pharmaceutical marketing keep pace with the development of the industry and improve the teaching quality,adding and modifying the course content and changing teaching mode is imperative.This article provides the thoughts and suggestions for optimizing the content and teaching mode of"Pharmaceutical Marketing"course.