孔子学院中国影视文化传播现状及对策

The Current Situation and Development Measures of the Confucius Institute's Chinese Film and Television Cultural Communication

中国影视文化传播是孔子学院在不断发展过程中必须要重视并逐步规范的领域。通过考察孔子学院在传播中国影视文化的内容、形式及对象等层面,本文提出孔子学院应在提高跨文化传播意识的基础上,建立系统的中国文化影视传播资源库,跨学科培养相关人才,根据地域构建合宜的影视文化推广模式,有针对性地开展形式多样的活动,将汉语学习与文化传播相结合、线上线下传播相结合、自主与外媒宣传相结合,让孔子学院的中国影视文化传播活动更为系统,产生持续性影响。

Chinese film and television cultural communication is an area that the Confucius Institute should pay attention to and gradually establish standard in the process of continuous development. By examining the contents, forms and audiences of the Confucius Institute’s overseas dissemination of Chinese film and television culture, this paper proposes that on the basis of improving cross-cultural communication awareness, the Confucius Institute should establish a resource base of relevant films and television programmes and cultivate related talents with interdisciplinary views. The Confucius Institute should also establish suitable intercultural communication models of Chinese film and television according to different regions, and develop targeted activities in a variety of ways, with the combination of Chinese learning and cultural communication, the integration of online and offline screening activities, the cooperation of independent promotion and foreign media publicity.