摘要
在城市中遍地开花的便利店,正在逐渐成为青年的聚集地。本文采用问卷与访谈的方法调查了城市青年的便利店消费动机,城市青年前往便利店消费的特征与便利店风靡的原因,继而探究"城市青年便利店消费"这一现象背后的社会文化意义。
Convenience stores that bloom everywhere in the city are gradually becoming a gathering place for young people.This paper uses questionnaires and interviews to investigate the consumption motives of convenience stores in urban youth,the characteristics of urban youths going to convenience stores and the reasons for convenience stores,and then explore the social and cultural significance behind the phenomenon of“urban youth convenience store consumption”.
作者
吕泰彧
Lu Taiyu(East China University of Political Science and Law,School of Social Development,Shanghai 201620)
出处
《江苏商论》
2019年第5期3-7,共5页
Jiangsu Commercial Forum
关键词
便利店
城市青年
消费
convenience store
urban youth
consumption
