摘要
在商业变革越来越激烈的情况下,门店新零售带来了人、货、场、价值的改变,将门店新零售获客方式总结为四点,并找到一个获取客户的较好路径,即"微信公众号+微信个人号+微信群"。
in the context of more and more intense business changes,the new retail store has brought about changes in people,goods,fields,and values.It has summed up the new retail sales of stores into four points and found a better way to obtain customers.That is,“WeChat Public Number+WeChat Personal Number+WeChat Group”.
作者
于斐
Yu Fei(Yangzhou Vocational University School of Management,Yangzhou,Jiangsu 225009)
出处
《江苏商论》
2019年第5期24-26,共3页
Jiangsu Commercial Forum
基金
江苏省高职院校青年教师企业实践培训资助项目
2017年扬州市科技计划项目(软科学研究计划)<供给侧结构性改革下扬州农村互联网金融的模式研究>(YZ2017207)
关键词
门店
新零售
获客方法
获取路径
stores
New retail sales
Methods of obtaining visitors
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