桃花岛游娱盈一体化旅游构建研究

Study on IP Construction of Peach Blossom Island Tourism Integration

基于桃花岛现行旅游资源概况与旅游业发展的优劣势,提出桃花岛游娱盈一体化旅游IP途径构建的要求。结合桃花岛特色"桃花"文化与"侠义"文化,构建符合"因地制宜""合理开发""工匠精神"三大要求的IP旅游项目,最终实现桃花岛游娱盈一体化旅游IP途径的构建。

based on the current tourism resources and the advantages and disadvantages of tourism development,this paper puts forward the requirements for the construction of integrated tourism IP approach for tourism tourism.Combining the characteristics of peach island“peach flower”culture and“chivalrous”culture,the construction of“according to local conditions”,“reasonable development”,“craftsman spirit”three major requirements of the IP tourism project,the final realization of peach island entertainment integrated tourism IP approach construction.