商业标识的演进逻辑与我国商业标识法完善的路径

The Evolutionary Logic of trade Marks and the Paths to Improve Our TradeMark Law

商业标识是现代商品经济极为重要的商事符号与标记,是商主体知识财产的重要类型。构建相关法律制度,保护商主体对其商业标识的财产权益,是促进商品经济可持续发展的制度基础。在商业实践中,商业标识的演进表现为从现代性商业标识独大发展到现代性与传统性商业标识兼容、从个体性商业标识独尊发展到个体性与集体性商业标识并存、从现实性商业标识独强发展到现实性与虚拟性商业标识共荣的逻辑进路。商业标识涵盖现代性与传统性商业标识、个体性与集体性商业标识、现实性与虚拟性商业标识三对逻辑范畴。我国商业标识立法,在理念上偏重保护现代性、个体性、现实性商业标识,而忽视传统性、集体性与虚拟性商业标识的保护。为此,我国应当调整商业标识法立法理念,制定统一的商业标识法,配以相关商业标识保护条例,对所有商业标识提供保护。

Trade marks are the important trade symbols and signs in the modern commodity economy, and one of the important intellectual property of traders. To protect traders property on its trade marks by law is the institution’s base to promote the modern commodity economy development. There are three logic paths about the progress of trade marks, from strong modern, individual and real trade symbols and signs to all strong modern and traditional, individual and collective, real and fictitious trade marks. Trade marks include three pairs of logic concepts,modern and traditional, individual and collective, real and fictitious business marks. Our law about business marks lay particular stress on modern, individual and real trade marks in principles, but ignore the protection of traditional, collective and fictitious trade marks. So we shall revise guiding principles about business marks law, enact a uniform business marks law, accompanied by some regulations relevant to some business marks, and protect aforementioned all trade mark.