乡村振兴战略背景下广东农村电子商务创新发展对策研究

Research on the Innovative Development Strategy of Rural E-commerce in Guangdong Province Under the Background of Rural Revitalization Strategy

电子商务是农村经济社会发展、乡村振兴的新动力。乡村振兴战略的提出为电子商务推动城乡整合、乡村振兴,推进城乡一体化,跨越式发展农村经济提供了契机和保障。分析乡村振兴战略背景下广东农村电子商务发展的痛点,提出广东农村电子商务创新发展的四维农产品标准体系、品牌化经营、智慧物流等六大对策。

E-commerce is a new driving force for rural economic and social development and rural revitalization. The strategy of rural revitalization provides opportunities and guarantees for e-commerce to promote urban-rural integration and rural revitalization, to promote urban-rural integration and to develop rural economy by leaps and bounds. This paper analyses the pain points of rural e-commerce development in Guangdong province under the background of rural revitalization strategy, and puts forward six countermeasures of innovative development of rural e-commerce in Guangdong, including four-dimensional agricultural product standard system, brand management and intelligent logistics.