摘要
中国写意画所表现出来的意境美及其构图技巧、绘画技法等对视觉传达设计有着十分重要的启发和借鉴作用。将中国写意画的文化元素和艺术技巧有机地融入到视觉传达设计创作之中,可以更好地增强视觉传达设计的感染力和表现力,提高作品的社会价值、艺术价值和商业价值。
The artistic conception, composition skills and painting techniques exhibited by Chinese freehand brushwork are of great inspiration and reference to visual communication design. The organic integration of the cultural elements and artistic skills of Chinese freehand brushwork into visual communication design can enhance the artistic appeal and expressiveness of visual communication design and improve the social value, artistic value and commercial value of the works.
作者
周洲
ZHOU Zhou(Department of Design, College of Fine Arts, Nanjing Normal University, Nanjing 210046, China)
出处
《湖南工程学院学报（社会科学版）》
2019年第2期123-126,共4页
Journal of Hunan Institute of Engineering(Social Science Edition)
关键词
中国写意画
视觉传达设计
启示
应用
Chinese freehand brushwork
visual communication design
inspiration
application
