跨媒体环境下传统Flash动画的转型发展路径

The Transformation Development Path of Traditional Flash Animation in Cross-Media Environment

在传统的动画制作技术中,Flash动画属于应用价值较高的类别。但随着国内动画技术的不但升级,Flash动画技术逐渐失去了宽广的应用空间。但Flash动画的应用价值是否已经开发完毕,答案显然为否定形态。针对此,国内已有多个动画产业预备将Flash动画以全新的发展形式呈现在国内市场中,本文便也以此为主,首先对当前中国的跨媒体环境进行了简单分析,后又根据跨媒体环境下Flash动画的转型必要性和转型难点展开了探讨。最终以跨媒体环境的特征和主要素材为核心,对Flash动画具体的转型发展路径进行了深入的研讨。望文中内容可为Flash动画界的相关研究人员提供一些切实可用的转型思路。

In traditional animation technology,Flash animation belongs to the category with high application value.However,with the upgrade of domestic animation technology,Flash animation technology has gradually lost a wide application space.But whether the application value of Flash animation has been developed,the answer is obviously negative.In response to this,there are a number of animation industries in China that are ready to present Flash animations in the domestic market in a new development form.This article is also based on this,first of all,a simple analysis of the current cross-media environment in China,and then based on cross-The necessity of transformation and the difficulty of transformation of Flash animation in the media environment are discussed.Finally,based on the characteristics and main materials of the cross-media environment,the specific development path of Flash animation is discussed in depth.The content in Wangwen can provide some practical transformation ideas for the researchers in the Flash animation industry.