摘要
通过问卷调查,明晰了河南形象的正面优势和负面影响,对河南形象传播中存在问题的原因进行了分析。结合微信广告传播的特点和优势,提出了运用微信广告传播塑造河南新形象的策略思考。
Through the questionnaire survey,the positive advantages and negative effects of Henan’s image are clarified,and the reasons for the problems in the image communication of Henan are analyzed.Combining with the characteristics and advantages of WeChat advertising communication,this paper puts forward the strategic thinking of using WeChat advertising communication to shape Henan’s new image.
作者
姜一梅
JIANG Yimei(School of Art and Design,Zhengzhou University of Industry Technology,Xinzheng 236800,China)
出处
《淮海工学院学报（人文社会科学版）》
2019年第6期74-76,共3页
Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)
基金
河南省教育厅高校青年骨干教师培养资助项目(2016GGJS-183)
关键词
微信
广告
形象传播
品牌
河南形象
WeChat
sdvertising
image communication
brand
Henan image
