2Aaker D. (1995). Building Strong Brands. New York: The Free Press.
3Aaker J. I. &- Fournier S, Allen D. E, Olson J. (1995). Abrandasa character, a partner and a person:Three perspec ~ives on the question of brand personality. Advances in Consumer Research ,Vol. 22.
4Aaker J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, Vol. 24.
5Aaker J. L ~ Benet-Martinez V, Garolera J. (2001). Consumption symbols as carriers of culture: A study of Japa- nese~Spanish and NorthAmerican brand personality dimensions. Marketing Science Institute working paper,No. 01-113.
6Allport G. W ~ Odbert H. S(1936). Trait names : A psycho-lexical study. Psychological Monographs, Vol. 47.
7Anthony C. Edwards(1991). Clipping the wings off the enneagram~ A study in people's perceptions of a nine fold personality typology. Social Behavior and personality, 19 (1).
8Blackman J. S(2004). 101 Defenses ~ How the Mind Shields itself. London: Taylor ~ Francis Books.
9Block,J. (1995). A contrarian view of the five-factor approach to personality description. Psychological Bulletin, 117.
10Caprara G. V ~ Barbaranelli C,Guido G(2001). Brand personality: How to make the metaphor fit? Journal of Eco- nomic Psychology ,Vol. 22.
