媒体融合背景下媒介文化发展的国家意志和逻辑

National Will and Logic : Media Culture Development to the Background of Media Convergence

媒体时代文化正在发生转型,在市场逻辑安排下各种文化现象纷至沓来,庸俗化、碎片化的倾向日益明显。媒介文化的发展关系到国家、民族的未来,不可无为而治。国家意志在融媒体时代的出场,具有多维面向的属性,据此应当采取全新的文化治理路径。本文认为,融媒体时代的顶层设计是主体认同基础上的善制,国家文化发展的整体制度设计必须赢得青少年的认同,融媒体时代文化发展的国家意志是对纯粹市场逻辑的反拨,是建立在"文化自信"语境上的新型文化体系,因此必须将媒介文化统辖到国家战略中来进行设计,并以开放思维看待媒介文化转型,放宽规制,以创新强化"文化自信",总体目标是超越节点传播而获得审美现代性的重建。

The media culture is undergoing a lot of changes. Various cultural phenomena are mushrooming, showing a tendency of vulgarization and fragmentation. The development of media culture has a bearing on the future of the nation, and actions need to be taken. The appearance of national will in the era of media convergence has multidimensional characteristics and needs a brand new approach of culture governance. This paper holds that the top-level design in the era of media convergence is a good system based on the subjective identity. The overall system design of national cultural development must have the recognition of teenagers. The national will of cultural development in the era of media integration is a backwash of pure market logic and a new cultural system based on the context of "cultural self confidence". Therefore, media culture must be governed by the national strategy. The overall goal is to surpass the node communication and achieve the reconstruction of aesthetic modernity.