移动阅读用户知识共享行为影响因素研究

Factors Affecting the Mobile Reading Users' Knowledge-sharing Behaviors

[目的/意义]探析移动阅读用户知识共享行为影响因素构成,检验影响和程度并分析其成因。[方法/过程]通过对移动阅读用户知识共享机理的分析,基于计划行为理论和技术接受模型提出移动阅读用户知识分享行为影响因素模型和知识接纳行为影响因素模型,并通过问卷调查和实证方法对提出的影响因素进行检验。[结果/结论 ]研究结果显示,感知知识可控性、主观规范、阅读态度通过中介变量知识分享意向对知识分享行为产生正向影响,进而对知识共享行为产生正向影响;感知易用性、感知有用性、知识有用性、内外部环境通过中介变量知识接纳态度对知识接纳行为产生正向影响,进而对知识共享行为产生正向影响。知识时效性不对移动阅读用户知识共享行为产生影响。

[Purpose/significance]This paper analyzes the factors affecting the mobile reading users’ knowledge-sharing behaviors,examines the direction and extent of the influence and discusses its causes.[Method/process]Through analyzing the knowledge-sharing mechanism of mobile reading users,this paper proposes the models of the factors affecting knowledge spreading behavior and knowledge accepting behavior,which are based on the Theory of Planned Behavior and Technology Acceptance Model,and tests all the factors with the questionnaires and empirical research methods.[Result/conclusion] Results show that mobile reading attitudes,subjective norms and perceived knowledge controllability have positive effect on the knowledgespreading behavior through the intermediary variable,namely knowledge-spreading intention,and further exerts a positive effect on the knowledge-sharing behavior and that the perceived ease of use,the perceived usefulness,the usefulness of knowledge,the internal environment and the external environment have positive effects on the knowledge-accepting behavior through intermediary variables,i.e.knowledge adoption attitude,and further exercises positive influence on the knowledge-sharing behavior.The timeliness of knowledge has no effect on mobile reading users’ knowledge-sharing behavior.