中医药文化国际传播软实力研究——以上海中医药文化品牌建设为例

Study on the Soft Power of Chinese Medicine Culture in International Communication——Taking Culture Brand Construction of SHUTCM as an Example

中医药文化与中国传统文化一脉相承,已成为中华文化走向世界的主要代表元素。通过分析中医药文化国际传播软实力建设面临的挑战,阐述以上海文化品牌建设为契机,依托海派中医、现代科技、国际教育和人才培养,加强中医药文化国际传播的软实力建设的实践和启示,助力中医药文化成为中华文化走出去的国际名片。

Chinese Medicine Culture is from the same origin as traditional Chinese culture and has become the main representative element for the spread of Chinese Culture towards the world. The paper analyzes the challenges faced by the soft power construction of international communication of Chinese Medicine Culture. It takes the construction of Shanghai culture brand as an opportunity, with the help of Shanghai style TCM, modern technology, international education and talent cultivation to strengthen the practice and enlightment for the construction of the soft power of TCM culture in international communication, in order to make the TCM culture become the global name card of Chinese Culture.