旅游彩绘文化创意产品开发研究

Research on Creative Product Development of Tourism Domestic Color Painting Culture

分析我国彩绘文化发展现状,从市场需求,文化产业政策,大众消费水平以及彩绘文化创意产品的操作和可实施性几方面对旅游彩绘文化创意产品开发进行可行性分析。同时,旅游彩绘文化创意产品能展现当地文化,延伸旅游体验,提高旅游文化创意产品创新型及价值,非常具有开发的必要性。提出通过结合市场需要,打造个性化产品,注重旅游彩绘文化创意产品的主题选择,产品注重原创性,促进跨界融合发展,宣传推广采取线上线下联动机制等促进旅游文化创意产品与彩绘文化的融合发展。

Chain’s tourism industry enters a new stage of Global Tourism,the rapid development of tourism has spawned the market of explosive tourism cultural and creative products. So far there have been some problems in the development of domestic color painting culture and tourism cultural creative products,to improve the status quo,cultural creative products should be developed from the perspective of color painting culture. By encouraging original product design,selecting novel themes,cultivating innovative talents and government macro-control,etc.,to promote the integration and development of tourism cultural creative products and color painting culture.