武汉大型体育赛事发展现状与品牌提升研究

Research on the Development Status and Brand Promotion of Wuhan Large-Scale Sports Events

运用文献资料等分析了武汉大型体育赛事发展的现状及存在的不足。研究认为:武汉群众性体育赛事发展良好,城市体育氛围浓厚;国际性大型赛事数量较多,但影响力不高;武汉体育场馆设施资源完善,具备举办大赛能力;武汉体育人口比例大,市民对体育赛事关注度较高;武汉城市定位为世界体育名城。发展路径:强化政府引导机制、培育本土赛事品牌、加强赛事品牌营销、推进城市公共治理、提升赛事服务质量,以实现武汉国家中心体育城市目标。

This paper analyzes the present situation and predicament of the development of large sports events in Wuhan by using the literature data. The research conclusion: Wuhan mass sports events develop well;the city sports atmosphere is strong;the number of international large - scale competitions is large, while the influence is not high;Wuhan sports facility resources are sufficient, with the ability to hold competitions;the proportion of Wuhan sports population is big, who pay more attention to sports events;the Wuhan city orients itself as a world-famous sports town. Development path: Strengthen the government guidance mechanism, cultivate the local competition brand, strengthen the competition brand marketing, promote the city public management, enhance the quality of the competition service, in order to realize the Wuhan National Center Sports City goal.