浅析高职院校开设商务礼仪课程的必要性

Analysis of Necessity to Open Business Etiquette Courses in Higher Vocational Colleges

针对时下大学生礼仪素养缺失的现状进行分析,诠释了商务礼仪课程对提高大学生礼仪素养、建立良好的个人形象及企业形象的重要意义;简述了高等职业院校开设商务礼仪课程的必要性,并提出了有针对性的教学实施策略。

According to the analysis of lack of etiquette attainment among college students at present,this paper explains the importance of business etiquette courses to improve the etiquette of college students,and establish a good personal image and the image of the enterprise.It briefly introduces the necessity of opening business etiquette courses in colleges and universities,and puts forward some strategies for teaching implementation.