内蒙古季节性旅游的营销策略分析

Marketing Strategy Analysis of Seasonal Tourism in Inner Mongolia

内蒙古地处我国北部,地域辽阔,旅游资源丰富,适合发展旅游业,但受季节性的影响,旅游的季节性差异明显。旅游的季节性给经济社会发展带来一定的局限性。因此,本文阐释了内蒙古季节性旅游的现状,然后提出了发展季节性旅游的营销策略。

Inner Mongolia is located in the North of China.Vast in terrene and rich in tourism resources,it is very suitable for Inner Mongolia to develop tourism.However,with four distinct seasons,the seasonal variation in tourism is eminent,which imposes restrictions on the socio-economic development of Inner Mongolia.Therefore,this paper first explains the status of seasonal tourism in Inner Mongolia,and then proposes the marketing strategy for the development of seasonal tourism in Inner Mongolia.