“互联网+”时代乡村生态旅游发展策略探析

On Strategies of Developing Rural Ecotourism in the “Internet +” Era

互联网时代形成新的发展模式,乡村生态旅游已取得较为良好的发展成效。除了改善营销模式外,通过科学化与合理化的方式,改善目前乡村生态旅游行业的发展现状,带动周边行业的进步,提升综合性的经济效益及发展效果。

Rural ecotourism is a new development model forming in Internet era,having achieved relatively good development effects.In addition to improving the marketing model,the strategies are suggested to develop rural ecotourism as the following:improving the current development status in a scientific and rational way,promoting the progress of the surrounding industries,and enhancing the comprehensive economic benefits and development effects.