龙岩市森林旅游潜在客源市场特征调查研究

Investigation and Study on Market Characteristics of Potential Tourist Sources in Longyan Forest Tourism

游客是森林旅游市场的风向标,森林旅游的规划发展要以游客为导向。为探明龙岩市森林旅游潜在客源的特征,把握当地旅游市场信息,通过问卷的形式对龙岩市森林旅游潜在客源开展了调查分析。通过调查分析,了解到潜在客源的基本信息、森林游客的偏好以及当地森林景点的知名度情况,并提出了几点建议。

Tourists are the vane of forest tourism market.The planning and development of forest tourism should be guided by tourists.In order to find out the characteristics of potential tourist sources of forest tourism in Longyan City and grasp the information of local tourism market,this paper conducts a survey of potential tourist sources of forest tourism in Longyan City by means of questionnaire.Through sorting out and analysis,the basic information of potential tourist sources,preferences of forest tourism and the popularity of local forest scenic spots were found out,and corresponding suggestions were made for the positioning and development of local forest tourism products.