社会治理式政务微博的优势、局限及发展面向

Advantages,Limitations and Development Orientation of Social Governance-based Government Weibo

能直接提供并开展政务服务、政务监督及政务实践,具有社会治理中数字指标问责特征及一定问题导向和结果导向的社会治理式政务微博,对实现共建共治共享的社会治理目标更具媒介化、中介化的作用。同时,社会治理式政务微博也面临着诸多发展局限:被动进行社会治理;缺乏法律义务上的规定和规范的制度安排;定位清晰度、过程规范性不足,评估体系不健全。社会治理式政务微博未来的发展既需要机构主体转变观念,变被动为主动,匹配相应的思维方式,还需要多元制度供给以及通过跨媒体传播、媒介融合等方式提升影响力和传播力,延续生命力。

It can directly provide and carry out government services,government supervision and political practice.It has the characteristics of accountability of digital indicators in social governance and the characteristics of problem-oriented and result-oriented social governance weibo,which play a more media and intermediary role in achieving the goal of social governance of co-construction,co-governance and sharing.At the same time,the government weibo with social governance is also facing many development limitations:passive social governance;lack of legal obligations and normative institutional arrangements;lack of clarity of positioning,process normative,and imperfect evaluation system.The future development of government weibo with social governance needs not only changing the concept of the main body of the organization,changing passive to active,matching the corresponding way of thinking,but also improving the influence and communication through multi-system supply,cross-media communication,media integration and so on,so as to continue its vitality.