基于不同研发模式的零售商需求信息分享策略

Retailer's demand information sharing strategy based on different R&D patterns

构建了集中决策、供应商独立研发决策、供应商和零售商合作研发决策三种模式下的信息分享模型,研究了不同研发模式下零售商信息分享对供应链绩效的影响,得出了信息分享的价值,探讨了供应商研发模式选择以及零售商信息分享策略.研究结果表明,不管是独立研发模式还是合作研发模式,需求信息分享总是有利于制造商,但是只有在研发成本系数较低时,才有利于零售商.在研发成本系数较高时,即使需求信息分享可以提高供应商和供应链整体绩效,零售商也没有激励分享信息.针对这一问题,设计了一种基于谈判势力的信息分享补偿机制,促使零售商分享需求预测信息,使供应链达到帕累托最优状态.

Three information sharing models(the centralized decision-making model, non-cooperative RD model, and cooperative RD model)are constructed to study the effect of retailer information sharing on supply chain performance. The values of information sharing under different modes are obtained, and the retailer’s information sharing strategies and supplier’s RD patterns selection are studied. The study finds that whether the RD pattern is a non-cooperative model or cooperative model, information sharing is always beneficial to the supplier, and is beneficial to the retailer only when the RD cost coefficient is low. When the RD cost coefficient is high, the retailer does not have any incentive to share demand information, although it is beneficial to both the supplier and the total supply chain if it does so. To solve this problem, this paper designed an informationsharing compensation mechanism based on bargaining power which can motivate the retailer to share demand information and achieve supply chain Pareto optimality.