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开放环境下市场营销慕课教学设计 被引量:1

Design of Marketing Teaching Course in Open Environment
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摘要 科技的进步和经济的发展,使得教育不仅局限于课堂。互联网时代的技术日异更新,教学方法也在发生改变,大规模的开放课程"慕课"悄然兴起。针对营销课程和慕课教学的特点,提出如何对市场营销慕课教学课前、课堂进行设计,旨在利用新兴的教学手段,将二者结合在一起。通过全新的课程设计,让教学内容和方式生动起来,为市场营销慕课教学的发展提供理论基础。 With the progress of science and technology and the development of economy, today’s education is not confined to the classroom. With the rapid development of technology and the gradual change of teaching methods in the Internet age, the large-scale open curriculum "MOOC" has emerged quietly. In this paper, according to the characteristics of the marketing course and the teaching of the course, how to design the pre-class and the classroom of the teaching of the course is proposed, aiming at using the new teaching methods to combine the two. Through the brand-new curriculum design, let the teaching content and methods vivid, for the development of teaching marketing courses to provide a theoretical basis.
作者 齐秀辉 王薪炜 QI Xiuhui;WANG Xinwei(School of Economics and Management, Qiqihar University, Qiqihar 161006,China)
出处 《科技创业月刊》 2019年第4期93-95,共3页 Journal of Entrepreneurship in Science & Technology
基金 黑龙江省高等教育教学改革研究项目"产学研合作视角下工商管理类本科生人才培养模式研究"(SJGY20180554) 齐齐哈尔大学教育科学研究项目"市场营销慕课教学模式改革与实践"(2017064)
关键词 慕课教学 网络课堂 市场营销 MOOC teaching online classroom marketing
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