土特产品包装再设计的“推陈出新”——以姑辽茶包装为例

"Develop Beyond the Old" in the Packaging Design of Native Products——Taking Guliao Tea Packaging as an Example

文章从"推陈"与"出新"的角度出发,通过对广西扶绥县东门镇土特产产品——姑辽茶的包装再设计项目为研究对象,重点审视并探析新形势下土特产产品包装再设计的新思路和新方法。结合东门姑辽茶包装设计案例,从地方文化知识到设计创新,从地域文化探索到可持续发展。让土特产产品包装设计优化升级,推陈出新。

From the perspective of "get rid of the stale" and "bring forth the fresh", this article takes the packaging redesign project of Guliao tea, a native product of Dongmen Town, Fusui County, Guangxi as the research object, and focuses on examining and analyzing the new situation. New ideas and new methods for redesigning the packaging of native products. Combining the case design of Dongmen Guliao tea packaging, from local cultural knowledge to design innovation, from regional cultural exploration to sustainable development, the packaging design of native products is optimized and upgraded.