报业印刷转型升级战略探索

Exploring the strategy of newspaper printing transformation and upgrading

由于新媒体的快速崛起,作为传统纸质媒体的报纸受到极大冲击,导致发行量、受众人数等逐渐萎缩,报业印企生存发展也步履维艰。针对报纸数字化和全媒体化的发展趋势,传统报业印刷企业应积极探索创新发展和转型升级之路,充分利用新型互联网技术优势与传统报纸实现融合发展,通过数字印刷创新融合发展、多元化经营理念和开拓新兴业态业务等措施,提升报纸在信息传播上的多样性、互动性,积极应对新媒体对传统报纸的冲击,在实现自身转型升级的同时,也助力报纸的升级发展。

Due to the rapid rise of new media, newspapers as traditional paper media have been greatly shocked, a gradual shrinkage of circulation and audiences, and the survival and development of newspaper companies have also been difficult. In response to the development trend of newspaper digitalization and all -media, traditional newspaper printing enterprises should actively explore the innovation and transformation road , make full use of the advantages of new Internet technology and the integration of traditional newspapers, and integrate development through digital printing innovation, diverse business concept and open up new business operations and other measures to enhance the diversity and interactivity of newspapers in information dissemination, and actively respond to the impact of new media on traditional newspapers, while achieving their own transformation and upgrading, help the newspaper's complete upgrade and development.