山东文学旅游资源与“文学山东”

Literary Tourism Resources and Literary Shandong

山东文学旅游资源承传久远,数量丰裕类型多样,广布于全省诸多区域。在国内旅游产业由大众观光游向内涵式发展转型的时代语境中,深入挖掘山东文学旅游资源的社会历史文化价值及审美内涵,实施整体性规划设计与开发,遵循建构主义真实性原则,将真实性文学地方与社会建构结合,构建"文学山东"旅游空间和旅游目的地形象,具有拓展山东省作为"文化圣地"之内涵、丰富山东地方形象和提升山东文化软实力的重要意义。

The literary tourism resources in Shandong Province have a long history. They are rich in quantity and distributed widely. In the process of transformation of tourism industry from sightseeing to intensive development, it is of great significance to explore the social, historical, cultural value and esthetic connotation of literary tourism in Shandong, to carry out overall planning, design and development, to construct an image of Literary Shandong and to build Shandong province into a literary tourism destination by following the principle of constructive authenticity and combination of authentic literary place and social construction. This will expand the image of Shandong as a Cultural sanctuary, enrich local images and improve the soft power of Shandong province.