手机媒体在贫困乡村传播社会主义核心价值观的现状调研与分析——以湘西自治州永顺县首车镇为例

Investigation and Analysis on Current Situation of Mobile Phone's Spreading Socialist Core Values in Poor Rural Areas:Taking Shouche Town in Xiangxi as an Example

在梳理总结国内关于社会主义核心价值观在农村及贫困乡村传播研究基础上,以湘西自治州深度贫困县永顺县首车镇实地调研数据为蓝本,详细阐述手机媒体在湘西自治州永顺县首车镇的普及和使用情况,并就社会主义核心价值观在该地区的传播情况进行分析,指出在贫困乡村传播和弘扬社会主义核心价值观时,应时刻以广大贫困乡村群众的根本利益为基础,完善以手机为代表的新媒体平台建设,注意将贫困乡村优秀特色文化融入社会主义核心价值观手机文化产品。

Based on a summary of domestic research on the dissemination of socialist core values in rural areas and poor rural areas,this paper is based on the field research data of the Shouche Town of Yongshun County,a poverty-stricken county in Xiangxi Autonomous Prefecture,and elaborates on the popularization and use of mobile phone in this area,so as to analyze the dissemination of socialist core values in the region.The paper means to point out that when disseminating and carrying out socialist core values,it should keep in mind the interest of the mass and poor people,improve the construction of new media platforms represented by mobile phones,and pay attention to integrating the outstanding characteristic culture of poor rural areas into the cultural products of mobile phone.