高校微信公众平台信息传播效果研究

The Information Dissemination Effect of WeChat Public Platform in Colleges and Universities

随着新媒体时代下的新型"微载体"——微信公众平台的迅速发展,高校信息传播出现了新阵地。微信公众平台信息的传播效果,受传播主体、信息文本、平台载体及受众群体四方面因素的影响,为了使高校思想政治教育工作者借助此新型"微载体"来做好时事政治、思想观念、道德规范等的宣传工作,促进大学生高尚道德情操的形成与良好道德规范的践行。

With the rapid development of the WeChat public platform as the new “micro-carrier” in the new media era,there has been a new front in the information dissemination of colleges and universities.The information dissemination effect of the WeChat public platform is influenced by the communication subject,information text,platform carrier and audience. The ideological and political education workers of colleges and universities can use this new “microcarrier” to do the propaganda work of current affairs politics,ideological concepts,ethics and values to cultivate college students positive and healthy ideological values and to promote the formation of high moral morality and the practice of good moral standards.