浅议方志传播学的构建

A Brief Analysis of the Development of Communication Studies of Local Chronicles

方志传播学是研究方志信息的传播现象,探索和揭示方志信息传播规律的学科。将传播学理论引入方志学,两者相互交叉、融合,构建方志传播学,对于方志学科和方志工作均有重要意义。针对目前方志传播学研究的薄弱现状,首先要加强传播学理论的学习和引进;其次可适当借鉴年鉴学科的相关传播研究;再次,可在受众调查与分析、信息化工作与方志传播、传播效果研究等领域内着力钻研,以期获得突破。

Communication studies of local chronicles are a discipline that focuses on the communication of information from local chronicles and probes into and their communication patterns.The introduction of communication theories into the study of local chronicles allows the two disciplines to interact and merge into the communication studies of local chronicles,which is of great significance to chronicle studies and practices.In the light of the scarcity of communication studies of local chronicles,we should tap into and introduce more communication theories,draw lessons from relevant communication studies of yearbooks as appropriate,and focus on target audience survey and analysis,information-based practices and communication of chronicles,researches into communication results,etc.with a view to achieve breakthroughs.