浅谈网络自媒体环境下地方志文化的普及传播

A Brief Analysis of the Popularization of Local Chronicle Culture in the Era of We-Media

地方志是我国文化瑰宝之一,为后人留下详实、客观的地方发展沿革,值得普通民众了解、使用。当前,随着网络媒体,特别是自媒体的发展,地方志文化的普及传播遇到新的机遇与挑战,如何利用网络自媒体媒介特性、采用何种传播模式及传播策略都需要作进一步的摸索与探讨。

As one of China’s cultural treasures,local chronicles are informative and faithful records of local history worth to be known and used by the general public.At present,as online media,especially we-media,thrives,the popularization of local chronicle culture is faced with new opportunities and challenges.We need to further probe and delve into how to make use of we-media as a communication vehicle and what communication models and strategies to adopt.