湖州市城市型旅游目的地研究——以观音文化和项羽文化为主题

The research of city tourism destination——Taking the culture of Guanyin and Xiangyu as the theme

根据浙江省湖州市旅游文献统计,选取2008—2017年国内、入境游客累计来湖州市人次以及门票收入的数据进行研究。结果表明,湖州市三县两区旅游经济发展迅速;2017年湖州市吴兴区旅游人次明显滞后,旅游收入骤降。因此提出建议:把湖州市吴兴区打造成以观音文化和项羽文化为主题的城市型旅游目的地,以期改变湖州城区旅游景点小且分散、难以留住游客的局面,增加游客人次和旅游收入。

According to the statistics of tourism literature of Huzhou city, the domestic and arrivals tourists and the ticket sales data were researched from 2008 to 2017. The results showed that the tourism economy of three counties and two districts in Huzhou city was developing rapidly, and the research contents of tourism in Huzhou city were extensive,but there was a lack of researches on large-scale tourist destinations. Among them, Huzhou city district(Wuxing district) was obviously lagging behind in 2017, and tourism income plummeted. Therefore, some suggestions put forward to create an urban tourism destination with the theme of Guanyin culture and Xiangyu culture, in order to transform the situation of small and dispersed tourist spots in the urban area of Huzhou, to keep the tourists, to increase the number of tourists and the tourism income.