社会标注系统质量对用户标注意愿的影响机理

Research on the Influence Mechanism of Social Tagging Systems ’Quality on Users’ Tagging Intention

文章以信息系统成功模型为框架,提出社会标注系统用户标注意愿的影响机理概念模型,并通过问卷调查法收集数据,采用多元回归法和路径分析法分析数据。研究表明:(1 )社会标注系统的信息质量、系统质量、移情性和安全性对用户满意度和用户标注意愿均有正向的显著影响;系统的响应性对二者都不存在预期的正向影响;系统的可靠性直接正向影响用户满意度,但不直接影响用户标注意愿。(2 )社会标注系统的用户满意度对用户标注意愿有正向的显著影响,且在社会标注系统的信息质量、系统质量、移情性、可靠性和安全性与用户标注意愿之间存在中介效应。

Based on the Information System Success Model,a conceptual model for exploring the tagging intention of social tagging system users is constructed. Then,data are collected through questionnaires and analyzed by means of both methods of multiple linear regressions and path analysis. The results are as follow. First,the information quality,system quality,empathy and assurance of social tagging systems have a significant positive effect on users’satisfaction and their tagging intention,while the responsiveness of social tagging systems doesn’ t. Besides,the reliability of social tagging systems has an immediate positive effect on users’satisfaction,but not on users’tagging intention. Second,users’satisfaction has a significant positive effect on users’tagging intention,and there is a mediation effect between the information quality,system quality,empathy,reliability, assurance of social tagging systems and users’tagging intention.