乡村旅游中的情感符号研究

A Study of Emotion Symbols in Rural Tourism

乡村旅游是现代社会下产生的"情感产业",凝结着消费者对乡村的深厚情感,符合大众的情感与社会认同的一致性需求。通过乡村旅游中的情感消费,构建了乡村时间与空间层次的乡愁符号。应从保护与重建乡愁记忆场所、注重乡愁文化传承和设计乡愁旅游体验产品中来建设发展乡村旅游。

Rural tourism is an “emotional industry” generated in the modern consumer society, while homesickness embodies the deep feelings of consumers towards the countryside, which conforms to the consistent needs of the public's emotion and social identity. For developing rural tourism from the angle of nostalgia emotion, this paper analyzes the homesickness in the rural tourism consumption symbol, build the homesickness symbol of time and space of countryside. We should protect and rebuild homesickness memory location, pay attention to homesickness culture inheritance, and design experience homesickness tourism products to develop rural tourism.