娃哈哈新经营哲学

Wahahafs new business philosophy

没有任何一家企业,像娃哈哈那样在中国的饮料行业中留下深深的烙印,也少有一家企业会获得如娃哈哈这样的注意力。1987年宗庆后创业之时,娃哈哈不过是一家靠三个人借款14万元、为人代销棒冰和汽水起家的校办企业。此后,这家企业如绵延的河流,初时不过滴水之势,渐渐汇聚着无数人的事业,纳百川而行,终于成为一条波澜壮阔的江河。"我希望娃哈哈可以成为百年老店,这需要未来者不断为它注入新的生命。"宗庆后说。此前被贴了诸多标签的娃哈哈,在2018年下半年进行了一波"活色生香"的操作,一改朴素低调的风格,学会了"打扮",颜值直线上升。娃哈哈正在迈向它的新目标--走进年轻人心里。在娃哈哈经营哲学的变与不变之间,正试图架起一座宗庆后与女儿宗馥莉默契和对未来期望的桥梁。

No other company has made as much of a mark on Chinas beverage industry as Wahaha, and few have garnered as much attention."I've only done this in my life that I founded Wahaha, I couldn't let it down while I was still in charge. I hope Wahaha can become a century-old store, which requires future generations to continuously inject new life into it."Said Zong Qinghou.