中国古代词话中的名句传播现象论析

Investigation of the Spreading of Famous Sentences in Ancient Chinese Notes and Commentaries on Ci Poetry

中国古代词话通过点评赏析、以名句为范例分析相关作词理论和技巧、结合逸闻趣事等方式使名句得以广泛传播。在名句传播过程中,词话作者或有意或无意运用了名家效应,“意见领袖”的权威性,内容和语言的趣味性、幽默性等传播技巧以达到更好的传播效果。在词话记述、品评、鉴赏名句的过程中,不仅名句本身得以传播,而且对于其作者和相关作品以及作为范例论及的词学理论、技巧等也具有相应的传播作用。

Through the spread of notes and commentaries on Ci poetry, these famous sentences and their authors and works can be more widely spread. Notes and commentaries on Ci poetry have been widely spread through commentary appreciation, as an example analysis of relevant lyrics theories and techniques, and in combination with anecdotes. In the process of the famous sentence, the author of notes and commentaries on Ci poetry or the intentional or unintentional use of the authoritative effect, the authority of the opinion leader, the content and language of the fun, humor and other communication skills to achieve better communication. In the process of writing words, appraising, and appreciating famous sentences, not only the famous sentences themselves can be spread, but also the related authors and works, as well as the lexical theories and techniques as examples, have also played a corresponding role in communication.