基于类比与隐喻方法的文化创意产品开发研究——以绵阳市安州区为例

RESEARCH ON THE DEVELOPMENT OF CULTURAL CREATIVE PRODUCTS GUIDED BY ANALOGY AND METAPHOR——TAKE ANZHOU DISTRICT OF MIANYANG CITY AS AN EXAMPLE

探索区域内自然、人文元素对文化创意产品开发的影响,旨在为文化创意产品开发、设计提供新的思路和方法。文中引入“类比与隐喻”的方法进行开发和创意,以绵阳市安州区文星塔为例,进行创新设计实践。通过文星塔创意设计案例实践,验证了类比与隐喻这一方法的有效性,这将有效推进区域文化创意产品开发,利于区域特色文化创意产品产业形成,有助于促进区域文化推广和产业竞争力的提高。

To explore the influence of natural and cultural elements on the development of cultural and creative products in the region,in order to provide new ideas and methods for the development and design of cultural and creative products.This paper introduces the method of"analogy and metaphor"for the development and creativity,taking the wenxing tower in AnZhou district of MianYang city as an example to carry out innovative design practice.Through the case practice of the creative design of wenxing tower,the validity of the method of analogy and metaphor is verified,which will effectively promote the development of regional cultural and creative products,facilitate the formation of the industry of cultural and creative products with regional characteristics,and contribute to the promotion of regional culture and the improvement of industrial competitiveness.