基于地域文化的黑龙江文创产品设计探析

ANALYSIS OF HEILONGJIANG CULTURAL CREATION PRODUCT DESIGN BASED ON REGIONAL CULTURE

文化创意产品是文化与创意的结合体,黑龙江的文创产品有着鲜明的地域特色及设计开发价值。本文以地域文化为视角,通过对地域文化中蕴藏的文化特征及审美价值进行挖掘,提炼出黑龙江的地域文化内涵及特色,探讨开发文化创意产品的重要性,并分别从彰显地域特色、文化传承与创新、打造品牌效应等方面进行梳理,总结出黑龙江文创产品的开发设计策略,为今后黑龙江文创产品的设计研究提供可资借鉴的理论依据与实践指导。

Cultural and creative products are the combination of culture and creativity.Heilongjiang's creative products have distinct regional characteristics and design and development value.From the perspective of regional culture,through excavating the cultural characteristics and aesthetic value contained in regional culture,this paper extracts the connotation and characteristics of Heilongjiang's regional culture,explores the importance of developing cultural and creative products,and combs out the development and design of Heilongjiang's cultural and creative products from the aspects of highlighting regional characteristics,cultural inheritance and innovation,and creating brand effects,respectively.Strategies provide theoretical basis and practical guidance for future design and research of Heilongjiang creative products.