微信公众平台视角下高校图书馆阅读推广服务研究

高校图书馆微信阅读平台拓宽了高校图书馆阅读推广服务途径,对满足高校用户阅读需求、正确引导用户阅读是种必要手段。分析高校图书馆微信阅读推广服务中存在的问题,提出要建设特色化微信阅读平台,并根据高校用户需求定位阅读推广服务,强化高校图书馆微信阅读平台推广服务人员的队伍建设,才能有效扩展了高校图书馆的服务功能。

The WeChat reading platform of university libraries has broadened the access promotion service channels of university libraries, which is a necessary means to meet the reading needs of college users and correctly guide users to read. This paper analyzes the problems existing in the WeChat reading promotion service of university libraries,proposes to build a specialized WeChat reading platform, and locates the reading promotion service according to the needs of college users, and strengthens the team building of the WeChat reading platform promotion service personnel in the university library, which can effectively expand the service function of university library.