新时代网络新闻舆论的时代特征与引导策略

The Characteristics and Guidance Strategies of the Network News and Public Opinion in the New Era

在新时代语境下,网络新闻舆论在内容呈现、生成方式、传播渠道、内在动因、传播频率、传播效率等方面发生了巨大变化。增强新时代网络新闻舆论引导力,应该以坚持党的领导和马克思主义新闻观为两翼,做好主流舆论矩阵的顶层设计;夯实新时代网络新闻舆论凝聚力,应重建文化担当,才有共识;应顺应民心民意,方能凝聚。优化新时代网络新闻舆论传播力,应从理念与内容、体裁与形式、业态与手段、体制与机制四个方面着手;提高新时代网络新闻舆论防范力,要依法治网和敢于亮剑;巩固新时代网络新闻舆论监督力,应着眼建设性,讲究科学性。

In the context of the new era, online news public opinion has undergone tremendous changes in terms of content presentation, generation methods, communication channels, internal motivations, frequency of transmission, and efficiency of communication. To enhance the guiding force of online news and public opinions in the new era, we should adhere to the party's leadership and Marxist journalism as the two wings, and do a good job in the top-level design of the mainstream public opinion matrix;to consolidate the cohesiveness of the network news public opinion in the new era, we should rebuild the cultural responsibility and have a consensus;only after conforming to the will of the people, we can unite. To optimize the communication power of network news public opinion in the new era, we should start from four aspects: concept and content, genre and form, format and means, system and mechanism. We should improve the prevention of network news public opinion in the new era, rule the net and dare to brighten the sword, consolidate the supervision force of network news public opinion,we should focus on constructiveness and pay attention to its scientific nature.