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回力鞋的怀旧营销创新路径探究

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摘要 怀旧情感人皆有之,当怀旧情绪演变为普遍的心理状态,怀旧营销也就有了其存在的价值。结合回力鞋业的自身发展与怀旧营销的内涵,文章旨在为回力鞋业在怀旧营销战略发展中提出创新建议。
作者 孟诗画
机构地区 江南大学
出处 《新财经》 2019年第8期108-109,共2页 New Economy
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二级参考文献11

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