摘要
《旅游市场营销》是旅游管理专业的专业基础课,该课程对相关课程的学习具有重要作用和意义。该课程在教授过程中存在许多问题,结合生源差异和授课矛盾,尝试应用追踪式教学法对《旅游市场营销》基础理论、发展环节、重点环节、理论总结四部分中的突出问题进行探索。在旅游专业知识、一般市场营销学理论与旅游市场营销实践方面进行有益实践,在一定程度上缓解了某些突出问题。
Tourism Marketing is a basic course for tourism management majors, which plays an important role for the study of related courses. There are many problems in the course of teaching. Combining with the differences of students and contradictions in teaching, tracing teaching method is used to explore the outstanding problems in the four parts of the course, the basic theory, development link, key link and the theoretical summary. Some prominent problems have been alleviated to some extent by conducting beneficial practices in tourism professional knowledge, general marketing theory and tourism marketing practice.
出处
《商业经济》
2019年第5期169-171,共3页
Business & Economy
基金
文化和旅游部2018年度万名旅游英才计划项目:校企合作开发酒店管理专业实践教学案例库(WMYC20184-015)
黑龙江省高等教育教学改革项目:地方转型高校跨专业课程体系优化研究与实践(SJGZ20170017)
黑龙江省高等教育教学改革项目:旅游管理专业校企深度融合协同育人的研究与实践(SJGY20180003)
黑龙江省教育科学规划重点课题:黑龙江地方转型高校创新人才培养机制实践研究(GBB1317001)
