供给侧改革理念下中国茶文化图书出版创新探索——由《与简·奥斯汀喝茶》带来的启示

On the Innovation of Tea Culture Publishing Based on the Concept of Supply Side Reforms——An Enlightenment from Tea with Jane Austen

茶文化图书是传播中国茶文化的主要方式之一。从供给侧角度来审视,中国茶文化图书的出版在出版方式和理念上还存在较多不足,主要表现在供需错位和创新不够两大方面。以英国茶文化读本《与简·奥斯汀喝茶》出版特点为例,从文学著作搭桥、烹饪饮食点睛、语言与视觉艺术并重等方面,提出中国茶文化图书出版的内容创新策略,为中国茶文化图书出版实现供给内容升级,精准锁定阅读对象,有效扩大供给,助力中国茶文化的普及和“走出去”提供借鉴。

Tea culture book is one of the main ways to spread Chinese tea culture. From the perspective of supply side, there are still many deficiencies in the publishing methods and concepts of Chinese tea culture books, which are mainly reflected in the dislocation of supply and demand and the lack of innovation. Taking Tea with Jane Austen as an example, this paper puts forward the content innovation strategy of Chinese tea culture book publishing from the aspects of literature as a media, cooking and food as a critical aspect, language and visual arts being focused, providing reference for Chinese tea culture book publishing to upgrade the supply contents, precisely target the reading objects, effectively expand the supply, and facilitate the popularization of Chinese tea culture to the world.