基于TAM的图书馆众筹大众参与意愿影响因素研究

Study on the Influence Factors of the Crowd Participating Library Crowd-funding Based on TAM

论文采取实证研究的方法,寻找影响大众参与图书馆众筹的因素,以提高图书馆众筹成功率。论文以技术接收模型为基础,结合图书馆众筹的特点,提出研究假设并构建出模型,利用AMOS对模型的拟合度进行检验,得出按影响力大小依次为感知有用、兴趣、促进条件、预期收益、信任、慈善影响众筹等因素。最后从三方面给出提高图书馆众筹成功率的建议。

This paper studies on the influence factors of the crowd participating library crowd-funding to improve the success rate of library crowd-funding.Based on TAM and the features of library crowd-funding,this paper makes hypothesis and constructs the model.Then it tests the fitness of the model with AOM and draws a conclusion that the factors listed in descending order by influence are perceived usefulness,interesting,contributed condition,expected return,confidence and charity.Finally the paper gives some advices on increasing the success rate of the library crowdfunding.