新时代宣传思想工作队伍主体性建设:嬗进与超越

Construction of the Subjectivity of the Ideological Work Force of Propaganda in the New Era: Transmutation and Transcendence

宣传思想工作队伍建设在意识形态工作中具有基础性和关键性作用,需要明确守正与创新、教育引导与人民主体性、正面宣传与舆论斗争的统一等内涵定位。宣传思想工作队伍在主体素质方面存在依赖理论强制灌输,不适应宣传对象分众化的现象;主体意识方面存在认知模糊,价值意识淡化的倾向;宣传实践活动中存在与教育对象关系疏离及信任度降低等问题。新时代宣传队伍主体性建设应在警惕强制阐释、权威灌输、自我论证、负能量陷阱等风险中提高理论解释和辨析能力,促使宣传工作实践创新、方法更新和话语转换。

The construction of propaganda and ideological work team has a basic and key role in ideological work.It is necessary to clarify the connotation and orientation of the guarding and innovation,education guidance and the subjectivity of the people,the unity of positive propaganda and public opinion struggle.The propaganda and ideological work team has the theory of forced inculcation in the subject quality,and does not adapt to the reality of propaganda object differentiation;the subjective consciousness has the tendency of cognition blurring and value consciousness diminishing;the propaganda and practice activities have the relationship with the education object and the trust degree Reduce the problem.In the new era,the propaganda team's subjective construction should improve the theoretical interpretation and discriminating ability in the risk of compulsory interpretation,authoritative indoctrination,self-argument,negative energy trap,etc.,and promote propaganda work practice innovation,method renewal and discourse conversion.