城市台广电融媒体发展的路径思考——以乌鲁木齐广电融媒体为例

Thoughts on the Development Path of City Radio, Film and Television Media Convergence——Take Urumqi Radio, Film and Television Media Convergence as An Example

近年来,在新兴媒体强势冲击下,全国大多数城市台广电媒体的影响力和广告收入逐年下降,在经历了广电+互联网、广电+"两微一端"等不断探索尝试后,迎来了融合发展的新阶段。以乌鲁木齐广电融媒体建设为例,从城市台融媒体建设现状、存在问题入手,希望为城市台融媒体发展建设提供参考。

In recent years,under the strong impact of new media,the influence and advertising revenue of radio,film and television media in most cities in China have been declining year by year.After the continuous exploration and attempt of radio and television + Internet,radio and television +"two micro ends",they have ushered in a new stage of integrated development.Taking Urumqi media convergence construction as an example,this paper starts with the current situation and existing problems of media convergence construction in city stations,hoping to provide certain reference for media convergence construction in city stations.