试析车载环境下主持人的同理心

Analysis on the Empathy of Hosts in the Vehicle Environment

广播收听市场裂变为传统收听、车载环境和移动互联收听三大收听细分市场,车载环境是当下广播收听的主要场景,其中交通广播主持人与听众建立的互动交流,应当具有"情同此理、感同身受"的"同理心"。以湖南893汽车音乐电台和浙江电台交通之声的节目为例,对主持人的同理心进行了分析。

The broadcast listening market has split into three major segments:traditional listening,vehicle environment and mobile Internet listening.The vehicle environment is the main scene of the current broadcast listening.The interactive communication established between traffic radio hosts and audience requires empathy of hosts.This article analyzes the empathy of hosts through the example of Hunan 893 Vehicle Music Radio and Zhejiang Voice of Transportation.